Claim your fans.
Craft your lore.
Fan games. Vault drops. Guest list access.
Your fans' emails, cities, and superfan data — owned by you, not the platform.
Take back your audience.
Ticketmaster owns your buyers.
You sell out a show. Ticketmaster keeps the email list.
Spotify owns your listeners.
50,000 monthly listeners but you know nothing about them.
Your social reach is 30% on a good day.
You built the following. The algorithm decides who sees your posts.
Every platform that connects you to your fans keeps the data — and sells it back to you.
Fanlore is here to help
Fanlore gives fans a real reason to connect — not just "follow me on socials." Points, exclusive content, games, and guest list access keep them coming back. Every action builds your owned list: emails, cities, social handles, purchase history, and show attendance — captured before the album drops, not after.
A direct channel
Push notifications with no content restrictions and no algorithm between you and your fans.
Data you actually own
Full fan profiles from real behavior — not aggregated, not rented, not shared with the platform.
A fanbase that stays active
Points, vault drops, and games keep fans engaged between releases. You don't need to post every day to stay top of mind.
The fan loop.
Fanlore isn't a bundle of features — it's a flywheel. Games and activations pull fans in. Your branded app becomes their home base. From there, every push, every drop, every guest list spot goes directly to them — no algorithm, no toll booth, no gatekeeper. Every time the loop turns, your audience gets deeper, not just wider.
Step 1
Activations
Games, votes, drops, and merch pull fans into your world.
Step 2
Your world
Your branded app lives on every fan's home screen — yours, not Fanlore's.
Step 3
Direct reach
Free pushes hit 100% of your installed base. No algorithm, no per-send fee.
Every turn, the loop goes deeper
Points ledger + city leaderboard
Points for real fandom.
For fans
Follow on Spotify. Upload your concert ticket. Buy the vinyl. Play the game. Every real action earns points — and every point moves you up the leaderboard in your city.
For artists
Every point is a verified data signal attached to a real person: email, city, socials, purchase history, attendance. When you're routing a tour or planning a drop, you already know who your top 500 fans in Toronto are. No guesswork, no surveys, no waiting for the analytics to catch up.
The vault.
For fans
Unreleased tracks. Behind-the-scenes video. Demos that never made the album. Not for sale. Earned.
For artists
Upload content once, let it reward fans forever. The vault isn't a subscription that demands new drops every month — it's a library that turns the exclusive content you already make into a loyalty engine. No treadmill, no burnout.
Vault with locked / unlocked content tiles
Voting UI + mini-game tile
Build it once. Fans play for months.
For fans
Vote on the next single. Guess the setlist. Play the mini-game that drops with the album. Every game awards points, every vote shapes what happens next — and there's always something new to come back to.
For artists
Games and votes are one-time activations with long-tail payoff. Ship a setlist vote before tour and it runs itself for three months, generating points, data, and daily opens without you lifting a finger. This is how fans stay active when you're not dropping new music — and how you learn what they actually want before you record it.
Reach every fan. Free.
For fans
Push notifications straight from the artist — landing on the lock screen, not buried in an algorithmic feed. Drop announcements, guest list alerts, vault unlocks.
For artists
Push is unlimited and free. One send hits 100% of your installed base — the reach Instagram and Spotify charge you to rent, and the reach SMS platforms charge you per message to deliver. No per-send fee. No throttle. No content review. Your audience, one tap away.
Push notification from artist's branded app
Will-call envelope / wristband / backstage pass
matching site illustration style
The only reward money can't buy.
Fans who show up, stream, and play hardest earn spots on the guest list. Free tickets to sold-out shows. Wristbands they can show their friends. Access that no resale site, no VIP package, no other platform can offer — because it's yours to give.
This is the reward that tells a fan they're a real one.
Run your whole fan stack from one app.
The typical mid-tier artist stack: a drop tool, an SMS blaster, a subscription platform, a merch store, a Discord. Five dashboards. Five fan lists that don't talk to each other. The same superfan, invisible across all of them.
Fanlore collapses the stack. Drops, messaging, vault content, merch rewards, show attendance, and a fan-to-fan community chat — all in one app, all under one profile per fan. You stop paying for five tools that don't know each other exist, and you start seeing your fanbase as one unified list of real people.
Pricing that scales with you, not against you.
No 30% cut of your subscriptions. No per-send fee every time you push an announcement. No four-figure monthly minimum before you've reached a single fan.
Fanlore has a predictable platform cost and no tolls on your own audience. The bigger you get, the better the economics.
Built with independent artists.
Currently in private beta.
Coming soon
Cross-artist marketing is on the roadmap: reach new audiences by connecting with complementary artists whose fans overlap with yours. Fanlore will calculate conversion and handle the attribution — no manual coordination needed.
Get early access.
Join artists and managers already on the list.
You're on the list.
We'll be in touch when early access opens up.